FOR IMMEDIATE RELEASE                                              Contact: Tony Bieda, 703.399.9172 anthony@transformationcollaborative.net

December 17, 2021

Louisville, KY – Celia Ffrench, a veteran marketing and branding professional for post-secondary and higher education institutions, has been named partner of the Transformation Collaborative™.

Ffrench has held senior roles in a wide range of learning institutions: from niche nursing schools to fully Online universities that experienced substantial growth and success during her tenure. She has held full profit and loss responsibilities, managed annual advertising budgets more than $250 million and is experienced marketing domestically and internationally.

“We are lucky to have Celia join our enterprise as an equity partner, bringing strong marketing and business savvy to our endeavors,” said Wallace Pond, CEO. “Celia’s contribution fortifies the capacity of the Transformation Collaborative to inventory, evaluate and deliver transformative marketing and branding programs to our clients.”

The Transformation Collaborative™ is an expertise aggregator focused on supporting the transformation of higher education through comprehensive assessment, embedded partnership, and highly accountable, tangible results. Its partners and affiliates are located throughout the country and represent C-suite expertise in strategy, finance, legal, operations, academics, product strategy, student services, compliance, and marketing.