Background:

I am is an award-winning marketing executive with 20 years of experience within Higher Education. My style is a branded, direct response approach to student acquisition and retention. I’ve held senior roles in a wide range of learning institutions. Everything from niche nursing schools to fully Online universities who experienced rapid growth to over 50,000 degree seeking students.

I’ve held full P&L responsibilities, advertising budgets more than $250MM annually, responsibilities marketing domestically and internationally for colleges and universities and have managed marketing and web development teams of 50 people.  I enjoy team-building and mentoring and find promotions for employees to still be some of my most important career achievements.

Personal

I would also like to say “Yes, my last name really is spelled Ff.”  It’s a British spelling from my husband’s side of the family.  Like any good marketing, the Ff is memorable and leaves customers wanting to ask questions.

Favorite Quote

“I’m not going to limit myself just because people won’t accept the fact that I can do something else.”

—Dolly Parton